Fashion Management

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Fashion Management

Author : Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, and Liz Gee
ISBN : 9781137508195
Genre :
File Size : 77.34 MB
Format : PDF
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Category:

Handbook Of Research On Global Fashion Management And Merchandising

Author : Vecchi, Alessandra
ISBN : 9781522501114
Genre : Business & Economics
File Size : 63.3 MB
Format : PDF
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Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Category: Business & Economics

Strategic Fashion Management

Author : Ranjit Thind
ISBN : 9781351662215
Genre : Business & Economics
File Size : 59.5 MB
Format : PDF
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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Category: Business & Economics

The Fundamentals Of Fashion Management

Author : Susan Dillon
ISBN : 9781474271226
Genre : Business & Economics
File Size : 22.44 MB
Format : PDF, ePub, Mobi
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The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Category: Business & Economics

Fashion Management

Author : Annick Schramme
ISBN : 9401412383
Genre : Business & Economics
File Size : 64.46 MB
Format : PDF, ePub, Docs
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Provides the knowledge and tools to manage creative talent in a professional way.
Category: Business & Economics

Basics Fashion Management 02 Fashion Promotion

Author : Gwyneth Moore
ISBN : 9782940411870
Genre : Business & Economics
File Size : 46.75 MB
Format : PDF, ePub
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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Category: Business & Economics

Basics Fashion Management 01

Author : Virginia Grose
ISBN : 9782940411344
Genre : Business & Economics
File Size : 30.95 MB
Format : PDF
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Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Category: Business & Economics

Fashion Management

Author : Guillermo Fraile
ISBN : 9509445819
Genre :
File Size : 46.94 MB
Format : PDF, Kindle
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The Fundamentals Of Fashion Management

Author : Susan Dillon (MBA)
ISBN : 1474218520
Genre : Clothing trade
File Size : 31.65 MB
Format : PDF, ePub
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The fashion industry is big business and employs many people in a variety of roles. This text provides broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry.
Category: Clothing trade

The Fashion Business

Author : Dario Golizia
ISBN : 0367490552
Genre : Clothing trade
File Size : 59.16 MB
Format : PDF, ePub, Mobi
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This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media. Based on examples from international organizations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies thirteen core market sectors, and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies, and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Category: Clothing trade

Fashion Buying

Author : David Shaw
ISBN : 9781474252942
Genre : Business & Economics
File Size : 23.56 MB
Format : PDF, ePub
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Category: Business & Economics

Fashion Supply Chain And Logistics Management

Author : Yi Wang
ISBN : 9781315466514
Genre : Business & Economics
File Size : 39.56 MB
Format : PDF, ePub
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The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including: The fundamentals of fashion supply chain management Strategic management of the fashion supply chain, including the planning aspect of management Technology in fashion supply chain management Radio-frequency identification (RFID) and interoperability Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.
Category: Business & Economics

Basics Fashion Management 01

Author : Virginia Grose
ISBN : 9782940411344
Genre : Business & Economics
File Size : 69.69 MB
Format : PDF, Kindle
Download : 994
Read : 748

Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Category: Business & Economics

Mastering Fashion Buying And Merchandising Management

Author : Tim Jackson
ISBN : 9780230365155
Genre : Business & Economics
File Size : 23.17 MB
Format : PDF, ePub, Docs
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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Category: Business & Economics

Fashion Then And Now

Author : Lord William Pitt Lennox
ISBN : STANFORD:36105014863737
Genre : England
File Size : 58.36 MB
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Category: England

Fashion Marketing Management

Author : V. RAMESH. ARUNRAJ BABU (A.)
ISBN : 9788193644614
Genre : Fashion industry
File Size : 76.88 MB
Format : PDF, ePub, Mobi
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Category: Fashion industry