Design Elements Color Fundamentals

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Design Elements Color Fundamentals

Author : Aaris Sherin
ISBN : 9781610581899
Genre : Design
File Size : 23.55 MB
Format : PDF, ePub
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Category: Design

Design Elements Typography Fundamentals

Author : Kristin Cullen
ISBN : 9781592537679
Genre : Design
File Size : 55.71 MB
Format : PDF, ePub, Mobi
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Category: Design

Design Elements

Author : Tim Samara
ISBN : 1592532616
Genre : Design
File Size : 52.66 MB
Format : PDF, Docs
Download : 723
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Category: Design

Design Elements 2nd Edition

Author : Timothy Samara
ISBN : 9781627880572
Genre : Design
File Size : 72.28 MB
Format : PDF, Docs
Download : 539
Read : 177

This updated version of Rockport’s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together. DIVExpansion and new material includes:/divDIV/divDIV-Composition/layout, visual hierarchy,/divDIV-Form and composition in relation to concepts and meaning/divDIV-Color psychology and narrative/divDIV-Color coding/divDIV-Reference palettes for time periods, cultures, and businesses/divDIV-Special color and printing techniques/divDIV-Combining type styles, editorial text setting issues, plus/divDIV-Web-related type style and hierarchy issues/divDIV-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image/divDIV-Making type and imagery work better together/divDIV-Finding flexibility in design systems/divDIV-The design process, from creative concept development and practical work-flow standpoints.../divDIV-Plus a complete project case study with major decision-moments keyed to respective sections!/divDIVBeing a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly./divDIVThis book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book./div
Category: Design

Design Elements

Author : Timothy Samara
ISBN : 9781616736361
Genre : Design
File Size : 74.85 MB
Format : PDF, Docs
Download : 725
Read : 732

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Category: Design

Design Elements Typography Fundamentals

Author : Kristin Cullen
ISBN : 9781610584005
Genre : Design
File Size : 62.26 MB
Format : PDF, Kindle
Download : 699
Read : 568

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Category: Design

Color Design Workbook New Revised Edition

Author : Sean Adams
ISBN : 9781631594106
Genre : Design
File Size : 37.53 MB
Format : PDF
Download : 424
Read : 1076

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
Category: Design

The Complete Color Harmony Pantone Edition

Author : Leatrice Eiseman
ISBN : 9781631594441
Genre : Art
File Size : 85.96 MB
Format : PDF, ePub
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The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers' best-selling color series. Completely revised from start to finish this new edition, is written by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color "moods" that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most comprehensive color reference to date. This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends.
Category: Art

Design Elements Using Images To Create Graphic Impact

Author : Aaris Sherin
ISBN : 9781592538072
Genre : Design
File Size : 75.39 MB
Format : PDF, Kindle
Download : 550
Read : 772

Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience. In these pages, you'll learn: - How to choose the best photos and illustrations for a project - The most effective ways to alter images - Composition techniques - Strategies for sourcing images on a tight budget - And more With eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.
Category: Design

The Psychology Of Design

Author : Rajeev Batra
ISBN : 9781317502098
Genre : Business & Economics
File Size : 67.12 MB
Format : PDF, ePub
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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Category: Business & Economics

Color For Architects Architecture Brief

Author : Juan Serra Lluch
ISBN : 9781616898359
Genre : Architecture
File Size : 25.9 MB
Format : PDF, ePub, Mobi
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As far back as the earliest Greek temples, color has been an integral part of architecture but also one of its least understood elements. Color theory is rarely taught in architecture schools, leaving architects to puzzle out the hows and whys of which colors to select and how they interact, complement, or clash. Color for Architects is profusely illustrated and provides a clear, concise primer on color for designers of every kind. This latest volume in our Architecture Briefs series combines the theoretical and practical, providing the basics on which to build a fuller mastery of this essential component of design. A wealth of built examples, exercises, and activities allows students to apply their learning of color to real-world situations.
Category: Architecture

Transformational Security Awareness

Author : Perry Carpenter
ISBN : 9781119566359
Genre : Computers
File Size : 40.24 MB
Format : PDF, Mobi
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Expert guidance on the art and science of driving secure behaviors Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change. When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That’s what Transformational Security Awareness is all about. Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture management Overcome the knowledge-intention-behavior gap Optimize your program to work with the realities of human nature Use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness Put effective training together into a well-crafted campaign with ambassadors Understand the keys to sustained success and ongoing culture change Measure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.
Category: Computers

Design Elements 2nd Edition

Author : Timothy Samara
ISBN : 9781592539277
Genre : Design
File Size : 47.33 MB
Format : PDF, ePub
Download : 647
Read : 624

DIVThis book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Now updated and expanded! /div
Category: Design

The Graphic Design Reference Specification Book

Author : Poppy Evans
ISBN : 9781610587884
Genre : Design
File Size : 85.33 MB
Format : PDF
Download : 346
Read : 1331

The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as: How much space to leave in the gutter when designing barrel folds How to layout a template for a box, and the ratios of each part Metric conversion charts Copyright and trademark standards Proofreaders' symbols Image file formats Standard camera formats and sizes Finding the best scanning resolution Type basics and terminology Guide to printing processes Paper usage guide Standard binding types Process color finder Proofing methods Standard envelope sizes in the USA, Europe, Canada and Asia And much more. Take thisreference everywhere you go for details on all the things you can never find but need to know when designing. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
Category: Design

Design Elements Third Edition

Author : Timothy Samara
ISBN : 9781631598739
Genre : Design
File Size : 21.13 MB
Format : PDF, ePub
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This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.
Category: Design

Design Elements 3rd Edition

Author : Timothy Samara
ISBN : 9781631598722
Genre : Design
File Size : 79.17 MB
Format : PDF, Mobi
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A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Category: Design

Fundamentals Of Theatrical Design

Author : Karen Brewster
ISBN : 9781621533719
Genre : Performing Arts
File Size : 28.51 MB
Format : PDF, ePub
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Veteran theater designers Karen Brewster and Melissa Shafer have consulted with a broad range of seasoned theater industry professionals to provide an exhaustive guide full of sound advice and insight. With clear examples and hands-on exercises, Fundamentals of Theatrical Design illustrates the way in which the three major areas of theatrical design—scenery, costumes, and lighting—are intrinsically linked. Attractively priced for use as a classroom text, this is a comprehensive resource for all levels of designers and directors.
Category: Performing Arts

M C Escher 6 Posters

Author : Christine Traber
ISBN : OCLC:778326348
Genre :
File Size : 31.89 MB
Format : PDF, ePub, Docs
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Category:

Dynamic Light Filters

Author : Isabel Dias Cabral
ISBN : 9783030395292
Genre : Technology & Engineering
File Size : 76.27 MB
Format : PDF
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This book offers an extensive, interdisciplinary overview of dynamic textiles. Specifically, it discusses new findings and design concepts concerning the integration of smart materials into textile substrates and their corresponding dynamic behavior. Introducing the topic of dynamic color in textiles, it presents experimental procedures to achieve color change and dynamic light transmittance in thermochromic textiles, and examines their thermoresponsive behavior and respective electrical activation. Moreover, it also addresses the topic of dynamic form and reports on the authors’ original findings using shape-memory alloys and geometric morphologies based on origami techniques. Covering innovative smart textiles and important considerations in terms of design variables when developing textiles with dynamic qualities, and providing extensive, practice-oriented insights into the interaction of textiles with light, it is primarily intended for academics, researchers and practitioners developing smart, dynamic and interactive textiles. The sections describing in detail the experimental work aimed at the integration of smart materials in textile substrates also appeal to professionals in the textile industry.
Category: Technology & Engineering

Design Fundamentals For New Media

Author : James Gordon Bennett
ISBN : 9781133710608
Genre : Design
File Size : 57.34 MB
Format : PDF, Mobi
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Fundamental design principles will always remain the same, but the digital technology that can support them is evolving and affecting their application in a profound way. In this unique and timely book, artist and educator James Bennett explores essential elements of design within the context of the new media reality in which today's designers learn and work. With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices. Combining timeless principles with cutting-edge technology in a smart, visually rich, full-color package, DESIGN FUNDAMENTALS FOR NEW MEDIA, Second Edition, provides a thorough and engaging introduction to modern applications of essential design techniques. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Design